Advertise on Death Laps
Your brand on the track.
Billboards by the tracks and a banner on the results screen of a car combat racing game for Android and iOS. Your brand, seen race after race, without interrupting the game.
- billboards
- 138
- tracks
- 47
- worlds
- 6
- the artwork
- 16:9
Format 1
Billboards by the track.
Panels 13 × 7.3 m by the track, always facing the camera and tilted towards it: the artwork shows whole, in your brand’s colors, with no light or shadow of the scene over it.
- On all 47 tracks, from the woods to the Moon, both ways round each one: up to 3 billboards per track.
- Each spot was picked by simulating races with the game’s camera, on phones and computers: clear of the HUD and the touch controls, hiding no road.
- Viewability measured the way the IAB and the MRC measure in-game ads: half the panel in view, taking at least 1.5% of the screen, for one second in a row.
- Each billboard stays 2 to 7 s per race on a phone screen, and 5 to 12 s on a computer’s.
- The campaigns take turns on a track’s billboards, starting with a different one every race.
Woods 
Desert 
City 
Ice 
Volcano 
Moon
Format 2
The race banner.
After the checkered flag, the brand on that race’s billboards shows on a card on the results screen and in the pause menu: your picture, your name and a "Take a look" button that leads to your page on the App Store, on Google Play or to your site.
- Players who just saw the brand on the track get the link at the right moment: it is the same ad as the race’s billboards.
- Only taps on purpose: in a race the whole screen is the controls, so the billboards are not tapped, and the banner shows with the game stopped.
- Every tap on the banner is counted, with the track and the screen it came from.
- Always marked as an ad.
- Position prize
- $600
- Money collected
- $180
- Bounties
- $150
- Total earned
- $930
Ad · in this raceYour brand
Take a look
Your banner
Why it works
Part of the game, not an interruption.
-
Native
No forced video, no pop-up, no close button: the brand is part of the scenery, like the billboards of a real race.
-
Brand safe
Rated 12+. No child ever sees an ad, nor does anyone who has not told their age yet. No alcohol, gambling or adult content on the billboards.
-
No personal data
The ad is the same for everyone: nothing is personalized, and the game fetches the ads without sending any player data.
-
Live without an update
Campaigns go on and off on the dates set, without a new version of the game: it fetches the list of ads when it opens.
-
Truly visible
Large panels, tilted towards the camera, with no scene lighting over them: the artwork is neither squashed nor dark.
-
Android and iOS
A free game on both stores, in English, Portuguese and Spanish, with short races played one after another.
The artwork
What to send.
One picture per campaign, the same on the billboards and the banner. Think of a highway billboard: the logo, the name and little else.
- Aspect ratio
- 16:9, landscape
- File
- 1920 × 1080 px, JPG, PNG or WebP, sRGB, no transparency
- Safe area
- what matters within the middle 90% (96 px margins on the sides, 54 px at the top and bottom)
- Text
- about 6 words at most, nothing under ~100 px tall; no thin type, QR codes or addresses
- Content
- within the game’s rating (12+): no alcohol, gambling or adult content
- Banner link
- your page on the App Store and Google Play, or your site (https)
How it works
From the start lights to the flag.
Talk to us
Tell us about your brand, the dates and the countries you care about. We reply with the options and the prices.
Send the artwork
The 16:9 picture and the links. We check that it reads well on a phone screen before it goes live.
Live
The campaign goes up on the billboards and the banner on the start date, with no game update, and comes down on the end date.
Follow it
At the end, the taps on the banner, track by track.
Your brand on the starting grid.
Write to us with the subject "Advertising on Death Laps":
ads@deathlaps.com Or get the game for free and see the billboards in a race →